THE APPLICATION OF ADVANCEDINFORMATION TECHNOLOGY SYSTEMS INACCELERATING THE GROWTH ANDDEVELOPMENT OF E-COMMERCEPLATFORMS
Keywords:
Information Technology Systems, E-commerce, AI, Big Data Analytics, Cloud Computing, BlockchainAbstract
The proliferation of advanced information technology systems (ITS) has revolutionized the e-commerce industry, accelerating its growth and fostering innovation. This paper explores the role of ITS in optimizing e-commerce platforms, focusing on key technologies such as AI, big data analytics, cloud computing, and blockchain. Through a detailed review of literature and industry trends, the study highlights the impact of ITS on improving user experience, operational efficiency, and scalability.
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