Saugat Nayak, “LEVERAGING DATA-DRIVEN PRODUCT MANAGEMENT TO ENHANCE DIGITAL CUSTOMER EXPERIENCE IN FINTECH”, IJARET, vol. 15, no. 5, pp. 119–139, Sep. 2024, Accessed: May 09, 2026. [Online]. Available: https://mylib.in/index.php/IJARET/article/view/IJARET_15_05_010