A COMPREHENSIVE ENGINEERING DEEP DIVE INTO MOBILE MARKETING CHANNELS, AUTOMATION AND TECHNIQUES
Keywords:
Mobile Marketing, Channels, Methods, Mobile Applications, SMS, Marketing, Mobile Websites, Social Media, Consumer Engagement, Emerging TrendsAbstract
This paper presents a thorough review of mobile marketing channels and methods, exploring the evolving landscape of strategies employed to engage consumers in the mobile era. Beginning with an overview of mobile marketing's significance in contemporary business practices, this review delves into various channels and methods utilized, including mobile applications, SMS marketing, mobile websites, and social media platforms. By analysing the effectiveness, challenges, and emerging trends within each channel, this paper aims to provide insights for marketers to optimize their mobile marketing strategies and capitalize on the opportunities presented by the mobile platform.
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