THE EDGE OF INNOVATION: HOW AI-POWERED COMPUTING IS REVOLUTIONIZING CUSTOMER EXPERIENCE
Keywords:
Edge Computing, AI-Powered Customer Experience, Experience, Context-Aware AIAbstract
This article explores the transformative impact of edge computing on AI-driven customer experience (CX), examining how the convergence of these technologies is reshaping customer interactions across various industries. By processing AI workloads closer to the point of data generation, edge computing addresses critical limitations of cloud-based systems, such as latency and privacy concerns, enabling real-time, personalized, and context-aware customer engagements. The article delves into the theoretical framework of edge computing architecture, recent advancements in lightweight AI models optimized for edge devices, and practical applications in retail, hospitality, and IoT-enabled customer service. It also addresses the challenges of implementing edge AI for CX, including data privacy concerns, hardware limitations, and integration complexities. Furthermore, the article investigates how edge computing enhances context-awareness and location-specificity in AI applications, presenting case studies of successful implementations. Looking ahead, the article discusses emerging trends and future possibilities in edge AI technology, its predicted impact on various sectors, and the ethical considerations that must guide its deployment. By synthesizing current research and industry developments, this comprehensive review provides valuable insights for researchers, practitioners, and decision-makers navigating the rapidly evolving landscape of AI-powered customer experience at the edge.
KeywordsReferences
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