RITU GODBOLE. THE IMPACT AND BENEFITS OF E-COMMERCE PERSONALIZATION: A TECHNICAL ANALYSIS. INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING AND TECHNOLOGY (IJCET), [S. l.], v. 15, n. 6, p. 1291–1301, 2024. Disponível em: https://mylib.in/index.php/IJCET/article/view/1737.. Acesso em: 21 mar. 2026.