ANANDKUMAR KUMARAVELU. THE IMPACT OF MACHINE LEARNING ON PROMOTIONAL STRATEGIES: A STUDY OF AI-POWERED COUPON PERSONALIZATION. INTERNATIONAL JOURNAL OF ENGINEERING AND TECHNOLOGY RESEARCH (IJETR), [S. l.], v. 9, n. 2, p. 168–176, 2024. Disponível em: https://mylib.in/index.php/IJETR/article/view/IJETR_09_02_015.. Acesso em: 4 feb. 2026.