THEORETICAL STUDY TO DETERMINE (INTER-) DEPENDENCY OF VARIABLES FUNCTIONING TO PROMOTION AND SALES IN BUSINESS. International Journal of Management (IJM), [S. l.], v. 15, n. 04, p. 41–64, 2024. Disponível em: https://mylib.in/index.php/IJM/article/view/IJM_15_04_004.. Acesso em: 9 jun. 2026.