“A STUDY ON IMPACT OF DIGITAL MARKETING CHANNELS ON CONSUMER BUYING BEHAVIOUR”. INTERNATIONAL JOURNAL OF MARKETING AND HUMAN RESOURCE MANAGEMENT (IJMHRM) 13, no. 2 (August 31, 2022): 42–51. Accessed December 27, 2024. https://mylib.in/index.php/IJMHRM/article/view/IJMHRM_13_02_007.