“TECHNOLOGICAL DISRUPTION IN P&C INSURANCE: THE IMPACT OF ADVANCED ANALYTICS ON RISK ASSESSMENT AND CUSTOMER ENGAGEMENT” (2024) INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), 7(2), pp. 1224–1237. Available at: https://mylib.in/index.php/IJRCAIT/article/view/IJRCAIT_07_02_094 (Accessed: 22 March 2026).