“THE 3S REVOLUTION: TRANSFORMING CONSUMER RESEARCH WITH SEARCH, SOCIAL AND SALES DATA”, IJRMHRM, vol. 3, no. 1, pp. 1–13, Feb. 2024, Accessed: Feb. 05, 2025. [Online]. Available: https://mylib.in/index.php/IJRMHRM/article/view/IJRMHRM_03_01_001