DETERMINANTS OF BUYER BEHAVIOR IN PURCHASING GENERIC AND BRANDED DRUGS – A STUDY IN ANDHRA PRADESH. INTERNATIONAL JOURNAL OF SOCIAL SCIENCES RESEARCH AND DEVELOPMENT (IJSSRD), [S. l.], v. 6, n. 02, p. 89–109, 2024. Disponível em: https://mylib.in/index.php/IJSSRD/article/view/IJSSRD_06_02_008.. Acesso em: 22 mar. 2026.