AI STRATEGIES FOR MOBILE APP USER ACQUISITION AND RETENTION
Keywords:
Mobile App, User Acquisition, User Retention, AI-based Improvements, App Store Optimization, Paid Advertising, Social Media, Partnerships, Onboarding, Customer Support, Email Marketing, Gamification, AI-powered StrategiesAbstract
This paper critically analyzes existing user acquisition and retention strategies mobile App sector and presents innovative, AI-based improvements for maximizing business impact. Using various case studies, it evaluates current practices, including App Store Optimization, paid advertising, influencer and social media marketing, and partnerships. It also scrutinizes user retention methods such as onboarding, personalization, customer support, push notifications, email marketing, gamification, and loyalty programs. Concurrently, the paper introduces an AI-powered approach to these strategies, arguing for AI's increased effectiveness and value addition in these domains. Furthermore, it underscores the importance of measuring success through key performance indicators, utilizing analytics tools, and continuous optimization, explicitly emphasizing the role of AI in these processes. The paper concludes by advocating a forward-thinking, adaptive approach to user acquisition and retention, promoting the integration of AI and continuous innovation to stay ahead in an everevolving industry. This paper aims to provide businesses with actionable strategies to drive growth and success by offering a fusion of traditional practices and AI-driven solutions.
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Copyright (c) 2023 Rudrendu Kumar Paul, Sourav Nandy (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
