EVALUATION OF TOP CLOUD SERVICE PROVIDERS' BI TOOLS: A COMPARISON OF AMAZON QUICKSIGHT, MICROSOFT POWER BI, AND GOOGLE LOOKER

Abstract

Business intelligence (BI) and data visualization tools play a pivotal role in today's businesses by facilitating data-driven decision-making. Amazon's AWS, Microsoft's Azure, and Google's GCP are the three foremost cloud service providers, providing extensive solutions encompassing computing, storage, databases, and advanced cloud services. This paper delivers a thorough comparative analysis of three top BI platforms: Amazon Studio, Microsoft Power BI, and Google Looker. It evaluates their features, user-friendliness, integration options, pricing structures, and customer support. By comparing specific features and examining real-world applications, this paper offers bits of knowledge that will assist organizations with picking the best tool to meet their particular requirements. The objective is to aid businesses and professionals in comprehending the strengths and weaknesses of each platform, thereby enabling them to make informed choices tailored to their unique needs.