REVOLUTIONIZING REVENUE: THE POWER OF AUTOMATED PROMO ENGINES

Authors

  • Ankit Bansal Manager, Omnichannel Analytics, USA. Author

Keywords:

Promo Engine, Automation, Retail, E-commerce, Data Analytics, Machine Learning, Promotions, Customer Engagement

Abstract

In the rapidly evolving landscape of digital marketing, businesses face the challenge of effectively engaging customers while managing increasingly complex promotional strategies. Automation in promotions, facilitated by a promo engine, provides a solution that leverages data analytics and machine learning to optimize promotional efforts. A promo engine streamlines the process of creating, executing, and analyzing promotional campaigns by automatically tailoring offers based on customer behavior, preferences, and real-time market conditions. This article delves into the mechanics of a promo engine, highlighting its ability to enhance efficiency, improve customer targeting, and ultimately drive sales growth. By integrating advanced analytics into promotional strategies, businesses can not only reduce operational costs but also foster deeper customer relationships through personalized marketing efforts

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Published

2022-10-22

How to Cite

REVOLUTIONIZING REVENUE: THE POWER OF AUTOMATED PROMO ENGINES. (2022). INTERNATIONAL JOURNAL OF ELECTRONICS AND COMMUNICATION ENGINEERING AND TECHNOLOGY (IJECET), 13(3), 30-37. https://mylib.in/index.php/IJECET/article/view/IJECET_13_03_004